Whetstone Audio is a haven for music lovers. A place to meet, convene, party, learn, debate and buy hi-fi gear. The atmosphere here is relaxed. I feel there are far too many confounding marketing tactics clouding the minds of the potential client. My aim is to educate. I want my clients leaving the shop with a better understanding of what "musical" means. In my opinion, "High End" is a snobby term. The trick is knowing the difference between "high-end" and "musical". I feel the product lines that I represent are the best in value and sound in their price range. You won't find the "flavor of the week" here.